This is a short introduction to some topics around the design and deployment of fonts. University Style Guide, Visual Elements. Prelude Used consistently, this typographic vocabulary serves as the foundation for a successful identity system, communicating as much about the institution as the words used to describe it. As well as technical terms like variable font. There is a useful typography glossary at Google Fonts, which will explain font classifications like neo-grotesque, humanist, monospaced, geometric and slab. Styling is where CSS properties are used to determine how text will appear in terms of size, weight, style, spacing, and so on. Font pairing involves selecting complementary fonts in a design it is common for example to mix serif and sans across headings, text, UI features, and so on. However, typeface and font are now often used interchangably. A typeface is a particular design, which may be manifest in multiple fonts (of different weights, or styles, etc). They may sell fonts themselves, and will typically also place them with one or more distribution platforms (e.g. They may employ type designers or contract with them to distribute their fonts.
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